Job Description

Job Description

Job Description

• Position Title: Marketing Specialist – Lifecycle & Conversion
  Department: Marketing
  Reports To: Head of Marketing
  FLSA Status: Exempt
  Location: Albuquerque, NM (HQ)
  Salar y Range: DOE

  Position Summary

  The Lifecycle & Conversion Marketing Specialist owns the customer journey from first touch to loyal repeat purchase. This role develops and executes high-performing email, SMS, and web content designed to drive acquisition, engagement, and retention across the Verdes ecosystem. You'll write persuasive copy, build segmented campaigns, analyze funnel performance, and continuously test and optimize to maximize conversion. This is a strategic performance marketing role, ideal for someone who combines creative messaging with data fluency and funnel expertise.

  Key Responsibilities

  Lifecycle Marketing & Customer Journeys

  • Develop and manage lifecycle campaigns including welcome, onboarding, reactivation, win-back, and loyalty flows
  • Segment customers by behavior, RFM scores, and product preferences to deliver personalized experiences
  • Create automated and manual email and SMS campaigns that drive trial, repeat purchase, and retention
  • Set campaign KPIs and report monthly on engagement, conversion, list growth, and churn metrics
  • Manage and grow our email and SMS platforms (e.g. Klaviyo, Attentive, Alpine IQ)

  Conversion-Focused Copywriting

  • Write performance-oriented copy for email, SMS, landing pages, and promos aligned to campaign goals
  • Own messaging for promotions, new product launches, educational flows, and value propositions
  • Collaborate with retail, wholesale, and creative teams to align offers and assets with funnel strategy
  • Test and optimize subject lines, CTAs, copy length, and content formats

  Web Management & Funnel Optimization

  • Update and optimize website content to align with campaigns, promotions, and SEO strategy
  • Ensure all product and promotional pages are optimized for conversion and aligned with UTM tagging
  • Identify and fix funnel drop-offs using tools like GA4, Hotjar, and SEMrush
  • Partner with the creative team to improve user flow and merchandising

  SEO, SEM & Analytics

  • Conduct keyword research and manage on-page SEO across all web content
  • Support the Head of Marketing with paid search campaigns and digital media spend
  • Track campaign performance in Google Analytics and SEMrush, and report insights regularly
  • Ensure consistency between organic, paid, and owned channels for full-funnel alignment

  Key Qualifications

  • 3 to 5 years of experience in performance marketing, lifecycle marketing, or CRM strategy
  • Proven track record developing and optimizing customer journeys and campaigns that drive measurable revenue
  • Hands-on experience with email and SMS marketing platforms (Klaviyo, Attentive, or similar)
  • Strong copywriting background, especially in promotional, lifecycle, and funnel messaging
  • Experience managing websites and CMS platforms (WordPress preferred), including SEO best practices
  • Proficient in Google Analytics (GA4), SEMrush, UTM tracking, Hubspot and funnel analysis
  • Bonus: Experience in cannabis, retail, or CPG
  • Bonus: Familiarity with Dutchie, Alpine IQ or other cannabis-specific marketing platforms

  Core Attributes

  • Data-driven and results-oriented with a passion for conversion
  • Strong sense of ownership and accountability to KPIs
  • Clear and concise communicator with a creative edge
  • Fast learner with a bias for action and continuous testing
  • Collaborative mindset, thrives in a cross-functional environment

   

  40+ hours/wk., Required Mon – Fri, some weekends and holidays

  • PTO 
  • Health Insurance with employer contribution
  • Vision Insurance with employer contribution
  • Dental Insurance with employer contribution
  • Employee Assistance Program: 100% employer paid premium
  • Employer paid Basic Life Insurance ($10k coverage) plus Voluntary Life Insurance (100% employee paid)
  • 401K (automatic enrollment at 3%)
  • 25% Employee Discount
  • Loyalty Program - 3% cash back to be used towards any Verdes purchase

  It is the policy of The Verdes Foundation to provide equal employment (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity, and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Verdes Foundation, will provide reasonable accommodations for qualified individuals with disabilities.

   

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